Browsing by Author "Tosun, Gokhan"
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The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector
Tosun, Petek; Tosun, Gokhan (Emerald Group Publishing Ltd, 2023)PurposeThis study examines the impact of servitization in the form of repair and maintenance services on consumers' quality perceptions, purchase intentions and recommendation intentions while considering consumer frugality ...